Its A Goal!

Finding your target is a term frequently used in marketing. Its alot like scoring a goal, you firstly need to know where the net is, your group of people who will buy your product or service. Then by careful planning you need to direct the ball at them, without the goal keeper realizing. Creating your marketing message is as important as scoring the goal. If its too complicated, it will get confused by the players, they will dribble all over it, and it will become messy and get noticed by the keeper.

Often in marketing less is more, lets take some of the well known fashion ads and slogans we all know. "Because your worth it!" has stuck into the subconciuos of millions of women, and at the very point of sale, they probably say it in their heads. Ads lined with text and services are great if someone is going to stop and read them, but you need to create attention and in turn create an action. Find the net, pass the message and score the goal.

Simple but effective!

For marketing advice and complete campaign structure with design call business Pages Tenerife 902 881 061

Plain bad Business

Why is it in Tenerife when you want something, it always costs more, and you never get exactly what you want. Let's take Indian restaurants for example, if I order a Shami kebab, I expect a minced lamb sort of spicy burger, not a minced chicken kebab with spices. Is it me, or are lamb and chicken two totally different meats. And these places wonder why they are closing down, they offer poor menus and terrible service. Back in the days when Tenerife was the place to holiday, you could get away with this. If a man stood to complain at a restaurant table, another family would bustle him out of the way to nick it. Everyone was so full of sangria, they didn´t know a big mac from a Shami kebab, never mind what meat was in it. The walkways would be full of people hovering around like flies, from one stool to another, trying desperately to shed a few of their worthless Euro´s. The pound was trading at the top of the currency volcano, and the Euro was the place to shop. Tenerife and the Canary Islands even more so, cheap fags, cheap booze, and many cloth-less women hovering around in a cocktail blur. Unfortunately those days are gone, but us, the business owners are still here. So what can we learn from the Shami kebab, what can we do in this bottoming out period of reseccion to improve our sales?. Well it's not going to take a rocket scientist to work this out. Just take five minutes and write down all the things you hate about other businesses in Tenerife. What they don´t do for you,what they could do better, and what you aren't getting. These are the things that we should all be improving. Then I have a second question for you, what are you offering, that can save people money? In times of reseccion, people need to save, or need an excuse to buy. Giving people that excuse is what turns your marketing messages into cash. Let's take shopping for clothes as an instance. Everyone one loves to shop for clothes, but in times of reseccion, we need another reason. If I am offering two shirts for one, thats a real good reason to purchase. If I´m offering 50% sale on old stock, in my store, I´m giving you a reason to shop. These are the reasons people will buy, simply trying to sit it out, will see your stock slowly dwindle from the shelf, and cash flow to only cover the bills. Leaving you with no stock, no money and no business

.Coupons, discounts, two for one, sales, it goes on and on. There are many people out there ready to buy, you have just got to give them a reason.

Network Meeting Stronger Than Ever!

The BPBA Network meeting took place on the 17th October, and was the most interesting meet of the year. With over 50 attendees, representing around 40 companies, there were plenty of people to meet and introduce your company too.
This meeting welcomed its first "Guest Speaker", who gave a very interesting speech. Rainer Kirchner is a professional economist, and offered us his views for the future. It made for interesting thought, and I think many businesses will have gone away with the idea of a reform to their current business plan. Although the gap in Tenerife seems to always be filled with a new community of tourists and residents, our eyes were opened to the future economy and how best to prepare for its changes. Simply sitting tight and hoping for the best will not benefit your business, and as Rainer informed us, we must prepare for a rough time, and changing market.
We also opened the floor and gave everyone the chance to speak and introduce their business to the room. This helped the networking tremendously, and saved valuable time when approaching potential clients.
The Business presentation was conducted by Mike from Direct Telecom, he also had some great business incentives for fellow attendees. His presentation offered some great ways to save money within our own companies offering us some excellent products they now have on offer.
This was by far the best and most informative meeting of the year, and Business Pages Tenerife would like to thank all of the attendees. The next meeting will be planned for January 2009, to coincide with the release of our new directory. This will be the second edition for the island, and will offer us all an upto date easy to use reference for the island.
Our advertising deadline will be commencing soon, if you would like to market your products and services to the largest audience in Tenerife, then please contact us on 902 881 061.
Your directory is in the same place as all of your customers, next to the phone!

Heading into the Final Quarter

As we head into the final quarter for 2008 its no lie to say the economy has seen better times. But working through a recession, can help us to improve the business services and products we offer. Remember, the customer service that we tend to loose as our companies grow, is of critical importance through trying times. Business Pages Tenerife is constantly working to improve its services to its clients. We now offer business support from 9-5 every Monday to Saturday. If you are in need of help, or ways to maximize your businesses potential, then call the operators on 902 789 925, the call is local rate and we will arrange for a business adviser to visit you and help maximise your business goals. A consultation with our advisors, if you are a member of the directory, is free of charge, and is another great service we offer our premium listed members. Advice can be taken or simply heard, but it won’t cost you anything to listen. Take advantage of the offers available to you, as a premium members of the directory, these services are part of your package.

We are now the only business directory in Tenerife, and will constantly work towards helping your company succeed. Marketing your business with us, places your company directly into the hands of over 25’000 potential customers. Our directories are delivered once a year in Tenerife, keeping the island up to date with your business details.

It is also free to list your business in our directories, with your lineage insertion. But you must register your company through the website and enter your details. Registration is simple, log on to Tenerife’s biggest business directory www.bptenerife.com, register by clicking and follow the instruction in the top right hand corner of the homepage. If you would prefer an operator to take you details then telephone the call centre on 902 789 925, we will be happy to assist you.

Breaking through the Credit Crunch

With the holiday season finally here, many businesses will be sitting tight and hoping this season will bring the business they urgently need. Business Pages Tenerife visits many of the islands local businesses on a daily basis. We have seen first hand the difficult times some sectors are facing. Declining visitors to the island can have a dramatic knock on effect through many businesses. Relying on tourism is a real gamble at present, especially with the credit crunch now really hitting the UK and close neighbours. Rising fuel costs are just adding to the already overstretch belt of many, the thought of taking off to a warmer climate, a mere daydream for most.

But its not all doom and gloom, we live on an island with many residents still looking for valuable services, products for sale, and in general still ready to spend. This crunch should be teaching us how to offer and make business with the people who live here.

The Business Pages Directory is aimed at the residential markets first, offering the consumers of Tenerife the ultimate Business Directory for the island. Your listings in the directory can be an extremely powerful tool in marketing your business for a whole year. Single lineage listings are free of charge, but its up to you to check and confirm your details. Simply log onto the website www.bptenerife.com, and register your business. Our admin team will ensure you are in the next printed edition of the directory 2008/2009.

If you would like to know more about marketing your business with Tenerife’s biggest business directory, then call the sales team on 902 881 061. With 25'000 copies distributed once a year, can you afford not to be found next to your customer’s phone?