
Why is it in Tenerife when you want something, it always costs more, and you never get exactly what you want. Let's take Indian restaurants for example, if I order a Shami kebab, I expect a minced lamb sort of spicy burger, not a minced chicken kebab with spices. Is it me, or are lamb and chicken two totally different meats. And these places wonder why they are closing down, they offer poor menus and terrible service. Back in the days when Tenerife was the place to holiday, you could get away with this. If a man stood to complain at a restaurant table, another family would bustle him out of the way to nick it. Everyone was so full of sangria, they didn´t know a big mac from a Shami kebab, never mind what meat was in it. The walkways would be full of people hovering around like flies, from one stool to another, trying desperately to shed a few of their worthless Euro´s. The pound was trading at the top of the currency volcano, and the Euro was the place to shop. Tenerife and the Canary Islands even more so, cheap fags, cheap booze, and many cloth-less women hovering around in a cocktail blur. Unfortunately those days are gone, but us, the business owners are still here. So what can we learn from the Shami kebab, what can we do in this bottoming out period of reseccion to improve our sales?. Well it's not going to take a rocket scientist to work this out. Just take five minutes and write down all the things you hate about other businesses in Tenerife. What they don´t do for you,what they could do better, and what you aren't getting. These are the things that we should all be improving. Then I have a second question for you, what are you offering, that can save people money? In times of reseccion, people need to save, or need an excuse to buy. Giving people that excuse is what turns your marketing messages into cash. Let's take shopping for clothes as an instance. Everyone one loves to shop for clothes, but in times of reseccion, we need another reason. If I am offering two shirts for one, thats a real good reason to purchase. If I´m offering 50% sale on old stock, in my store, I´m giving you a reason to shop. These are the reasons people will buy, simply trying to sit it out, will see your stock slowly dwindle from the shelf, and cash flow to only cover the bills. Leaving you with no stock, no money and no business
.Coupons, discounts, two for one, sales, it goes on and on. There are many people out there ready to buy, you have just got to give them a reason.
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