Its A Goal!

Finding your target is a term frequently used in marketing. Its alot like scoring a goal, you firstly need to know where the net is, your group of people who will buy your product or service. Then by careful planning you need to direct the ball at them, without the goal keeper realizing. Creating your marketing message is as important as scoring the goal. If its too complicated, it will get confused by the players, they will dribble all over it, and it will become messy and get noticed by the keeper.

Often in marketing less is more, lets take some of the well known fashion ads and slogans we all know. "Because your worth it!" has stuck into the subconciuos of millions of women, and at the very point of sale, they probably say it in their heads. Ads lined with text and services are great if someone is going to stop and read them, but you need to create attention and in turn create an action. Find the net, pass the message and score the goal.

Simple but effective!

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