One of the most cost effective advertising techniques is direct mail. Printing thousands of flyers and getting them delivered directly into targeted areas. This forces your business message into the homes of many potential customers. Even if they don’t purchase there and then, they are probably going to keep your flyer and put it somewhere safe for the future. A well structured sales message should create an action of some sort from your target audience.
This all sounds relatively easy, and if we were in the UK would be a simple task. We could find a design and print company, tell them our ideas and work out a design and marketing message. They would have it printed and probably recommend some great distribution services. Or we could get on our heels and deliver them ourselves. There are also paper boys, and local newsagents that could help with the distribution of our marketing messages.
The first problem we have in Tenerife is where do we start? Who can help me with the design and print? The Business Pages Directory would be a good place to begin, as it lists all the printers available. They will also work out the design for you, and build your flyers, printing them to high standards and delivering them to your door, but not your target. This is where the big problem begins. It’s so hard to target an audience in Tenerife because they are so spread out. What we think is a great message in English, can mean nothing to many nationalities. And if our distribution is poor, most of our flyers will land on deaf ears and actually become a nuisance, blackening your business idea, before you have even started. The delivery of leaflets and publicity is a daunting task, we only have to see who difficult the postman finds it, and that’s even got our names on.
If we even get as far as the doormat, most of the flyers will either get thrown away, or put in that safe place where we can never find. How many times have you searched in vain for that business number you had on a flyer? “I put it in that draw, I’m sure of it” I hear you say, and it ends in nothing more than a shout around the house.
What if I said to you I have the perfect solution, I have a design team, a print team and even a distribution team. And I can go one better I even will, place your flyer next to everyone’s telephone in every English speaking persons household. That’s exactly what Business Pages Tenerife is, a handy book of flyers and business numbers next to everyone’s phone, and when people pick it up, they are about to spend.
We distribute 25’000 copies of our directory, carefully to the expat communities. The paper directory and the online website is now the first source on the island for finding business services and products. You won’t have to worry about design, print or distribution to get your business message into the home of thousands of potential clients. You can do it with just one call 902 881 061, our sales team will take care of everything for you, and your marketing message will sit next to all of your customers telephones for the whole year.
If you would like to discuss how Business Pages Tenerife can help you and your company save money and find more customers, call us today on 902 881 061.
Together we will succeed.
