Christmas in Tenerife

Well its that time of year again, the goose is now a chicken, the Christmas tree now a mere twig, the tinsel aluminum foil cut into strips....... Christmas is what we make it, we can all sit around thinking about how hard it has been through the worlds worst financial crisis. We can all sit behind our counters and desks, watching the clock, waiting for the phone to ring, or the door to open. But the doors have locks, and we have keys, its just a matter of finding them. Christmas is what we make it, as is business, hard times and bad deals. The old saying "every dark cloud has a silver lining" is very true. There are always opputunities with any situation, but you wont find them under your desk, or in your pocket. You will have to go further afield, and search, may be even work a little harder, but the pot of gold is still there. It may have changed shape, currency or even colour, but its still there. As business owners we have to learn to adapt, change with our industries and learn new skills to develop our future. Simply sitting on our 20 Years in Tenerife statement will bring us nothing, we need to show people why we have survived, why we are still here and how we can provide, offer and sell our ideas. This time last year my blog was titled a "quest for survivors", I think we have found them, and we are all here to stay, now its time to tell our customers why. Be proud of your success, and smile, walk into the streets and enjoy the people who are there, instead of moaning about the ones who are not. Enjoy the sales you have made, instead of the ones still on the shelf. Happy Christmas, to all of our customers and consumers, we enjoy all of you, and we thankyou for being the people who make everyones ideas and products work.

Business Pages Tenerife

Business Pages Tenerife are please to be releasing their latest product, a full colour Year Planner with over 30 local businesses advertising their products and services. This is a full one meter width and gives you plenty of room for making all of your business appointments through out the year. You will be able to check at a glance, instead of rummaging through the pages of your Filofax. This wall planner is the latest edition from the team at Business Pages Tenerife, and adds to their extremely successful list of marketing products available to local businesses in Tenerife. The Business Pages Tenerife directory is also available now, and you can order a copy completely free of charge from the website, www.bptenerife.com or you can visit Apolo Travel at the Apolo centre and pick up your free copy. This contains 100´s of pages with local business contact details for every service you will ever need in Tenerife. The directory is a complete download of the Business Pages Tenerife website, www.bptenerife.com. If you have a business and would like to add your details then simply register on the website, and follow the instructions. This will also see your business in Tenerife entered into the pages of the directory, due out in June 2010.
The most successfull advertising media we have seen this year has been the development of our emailing mailshots. These are now the modern day flier, and will put your business message onto the desktop of over 6000 email inboxes from residents in Tenerife. This is a very powerful form of publicity and extremely effective. If you would like to discuss any of the Business Pages Tenerife marketing products call the sales team on 902 881 061, or alternatively you can email us at support@bptenerife.com.

Its A Goal!

Finding your target is a term frequently used in marketing. Its alot like scoring a goal, you firstly need to know where the net is, your group of people who will buy your product or service. Then by careful planning you need to direct the ball at them, without the goal keeper realizing. Creating your marketing message is as important as scoring the goal. If its too complicated, it will get confused by the players, they will dribble all over it, and it will become messy and get noticed by the keeper.

Often in marketing less is more, lets take some of the well known fashion ads and slogans we all know. "Because your worth it!" has stuck into the subconciuos of millions of women, and at the very point of sale, they probably say it in their heads. Ads lined with text and services are great if someone is going to stop and read them, but you need to create attention and in turn create an action. Find the net, pass the message and score the goal.

Simple but effective!

For marketing advice and complete campaign structure with design call business Pages Tenerife 902 881 061

To Free or not to Free

When creating your website, you need to be certain how the public users will perceive it. I have seen many websites face the dilemma of turning free services into paid for services. This is a very hard process if not thought out from the beginning.
Giving your users a free service and then trying to make them pay for it is a sure road to disaster. The user will feel used by you, and it will feel as if you have tricked them into your internet idea.
When you create a website it is much wiser to tell your users that the service or product is available for a demo period, or special offer period. Be straight from the start, and you will successful. Offering them free services, and then turning them into paid for will push your users away.
If you have an internet idea, or would like to discuss e- commerce solutions in Tenerife, our IT development team is available. You can email us on support@bptenerife.com or contact our offices on 902 881 061.

Carrefour or Care for?

I visited a store on Saturday, with the intention of purchasing a Wii console for my son. The store is usually great value, but this time I realized why shopping online is now taking huge steps, and traditional stores are closing down.
Let's start with the store, my son is fluent Spanish and knew exactly what he wanted, but me, having not researched the product entirely was in the hands of the store attendant.
We headed straight to the console counter, my sons money burning a hole in his pocket as usual. I have three children, and they seem to get good value for money out of their video games. But there is always a fight over controllers and turns etc, so I try to stick with two or three player games for them. That was my first question to the store attendant, I hadn´t looked at the Nintendo games before, and needed to know where it stated players, he pointed to the completely wrong area, and I was left to work this out for myself. We managed, but compared to an Internet store, I would have this information in front of me immediately. We picked up the console and needed to know how many controllers, I again grabbed a store assistant, who pointed out that it came with one. Now inside a Wii package is more than just a controller, you also need a motion sensor, I know, I was confused also. But the store assistant didn't tell me this, I found this out when I returned to my home, and reviewed it on the Internet.
So we plodded through, trying to select a game, but we couldn´t even take it out of the plastic security box to look at the manual, to check players or to research our product, and when we asked the store assistant, he didn't really know either. The point I'm trying to make here is simple, If I had been buying on the Internet, all this information would have been at hand, I would have found videos to check the graphics, reviews on the game play, information on what would be best for my childrens age group. All in front of me, when I asked Google, the best in store assistant in the world.
The most disappointing thing about our shopping trip was the store assistant advised us completely wrong, and going back to the motion senor, without it, you cannot play the two player games he had shown us, we could not play any two player games, because with out it, the second controller we purchased may as well prop the door open.
This is where Internet shopping is taking giant steps, Its time we started to learn from the Internet shopping experience, if we want our stores to survive. We need knowledge at the raise of a hand or the push of a button. I want a store assistant who can help, not who can check my 20 for a dud. You need your products to be thoroughly understood, your services to be above excellent, and your employees to be experienced in what you are selling.
The down fall with shopping online is the time factor, but If we learn to become patient and purchase in advance we will save money, save time, and mostly get what we want.

Rock Story Tenerife

Rock Story is Tenerife latest addition to the live music scene. It seems bands and live music acts are becoming very popular on the island, and Rock Story combines the settings of a hard rock cafe, with three styles of music for three different generations. Bptenerife went to check out the venue, and the sounds.. The location for Rock Story Tenerife is in the old Bingo hall, opposite the Ocean Palace in Fanabe. As you enter and take the steps you immediately feel a Hard rock setting. Signed guitars and memorabilia fill the walls of this huge venue. The decor has been picked out well, and a really classy rock theme produced throughout the club. Inside the venue the seating arrangements are a little strange, around the edge is lush settees and soft furnishings, in the middle of the floor are pop corn seats, which is the main seating area for the stage. To the rear of the room is a well dressed bar, with plenty of staff to serve you. Mind at this point I realized that you would need a small mortgage to get drunk, as three bottles of beer came to nearly 13 Euros. With the small heart attack out of the way, I found myself a comfortable seat around the edge of the room. Maybe it should be pointed out here, if you want people to sit and watch the band, then don´t make a second class seating area for it. You could see many people had been put in an awkward position, with the seating set up they had created. Teething problems I am sure, as when the first band appeared on stage, they took the roof off. The Beatles cover band were fantastic, they had the image, the guitars and even the Banta, I enjoyed them and they seemed to warm up the whole room. The second band The Wall, are a tribute to the amazing Pink Floyd, and a mixture of lights, projections and excellent musical skills recreate the whole place into a Floyd concert. It totally changed the atmosphere, and sucked people into the wall. A great band with excellent skills, many hours of practice must have gone into this fantastic set. We then went into a break, and I realized I had been there for nearly two hours. Time flies when you´re.... oh you now what I mean. The third tribute is Queen, with a great singer, and musicians to create a dazzling performance. I must say this band was my favorite, and really did seem to hit every note. It might have also been down to the fact I had broken into that second mortgage and had, had a few by now! To summarize the overall night, it is really worth going to see, but watch the prices of the drinks, and look out for ticket deals. Buying direct can be expensive, but you are paying for three bands. They are also professional musicians, and not a local knees up, what I am trying to say, is you get what you pay for. It's a shame the drinks inside are so expensive, I would rather pay alot for the ticket and get cheap drink, or vice versa, not both. Rock story Tenerife is a great night out, wether it will be here to stay is another story....

Listen to the Tenerife National Anthem....

Hector, is again in the spotlight, as he performs the National Anthem for the Island of Tenerife. Listen and enjoy the spectacular event, filmed inside one of his many palaces around Spain.