Do you have one, do you even no what one is? well its not the U.S. Mail service for a start. Your USP(unique selling point) is the unique thing that makes your product or service more valuable then any other. If you haven´t got one, then how can you sell your products and services? You could try and sell them by demoting your competitors, and spending your valuable sales time talking about other products available and why you should not buy them. But this will only exhaust your sales meeting, and maybe even highlight another product not even considered by your prospect. Professional sales is an art form in itself, and compiling the correct tools before you go to work is extremely important. If you don´t know why people should use your products or services, and can only base the reasons on why they shouldn´t use anyone else's is a pointless way to go about your business. Find your unique selling point, package it, and concentrate it in your meetings, you will definitely see your sales improve, and your customer will walk away knowing about your product, its uniqueness and why it is so valuable for them to be a part of.
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